Last month, I was asked to do an on-line video testimonial for the “champagne and chocolate facial” at a local spa. I was happy to do so, as I truly enjoyed the experience. (Did I mention there was champagne? AND chocolate?) At any rate, I was reminded of an article I read recently noting the growing trend of on-line reviews and testimonials for products and services. My spa owners said they plan to use the footage to make their web site more personal and friendly, as theirs is definitely a hands-on industry. According to the article, other companies have seen the power of public comment on sites such as Yelp and Angie’s List as a driver for building business. The point is that this is a trend that is gathering speed. Is it right for your business? It may be. We can help you decide and, if so, make the best use of positive customer feedback. Chocolate or no chocolate.
Bonnie has two loves: some guy named Dennis and writing. Bonnie is focused on client communications initiatives, including strategic messaging, brand development and communications planning for our clients. She has more than 30 years of experience developing creative content that resonates with readers.