Launching an Elegant Experience for Movie Buffs and Food Connoisseurs
Offering first-run movies and chef-prepared, full-service dining in a luxurious environment CinéBistro provides the ultimate dinner-and-a-movie experience. Choosing Sarasota as one of its select markets, the company tapped Next-Mark to assist it in a wide variety of marketing and communications initiatives. Among projects was an expansive public relations outreach program that resulted in a high volume of positive media (including front-page stories in the area’s most prominent publications). Additionally, Next-Mark partnered with the CinéBistro management team to assist in the design of advertising material customized to the Sarasota market. These advertisements subsequently were used in a widespread media campaign managed by Next-Mark.