Debuting a Luxury Family Movie-Going Experience in a New Market
There are your run of the mill movie theatres and then there are Cobb Luxury Theatres, where everything is designed to provide guests with the highest-quality movie-going experience. Following its partnership with Cobb CineBistro in Sarasota, FL, Next-Mark was chosen to assist Cobb with the opening of two of its luxury theatre properties in St. Petersburg at Tyrone Square Mall and Daytona Beach at the new One Daytona complex. Next-Mark created and executed a comprehensive public relations program targeting media throughout each market, which culminated in extensive coverage from high-profile blogs to some of the areas most wide-reaching publications. Next-Mark also helped Cobb complete an extensive lifestyle photo shoot to capture a collection of high-resolution imagery to be used in future marketing materials for all of Cobb.