Debuting a Luxury Family Movie-Going Experience in a New Market
There are your run of the mill movie theatres and then there are Cobb Luxury Theatres, where everything is designed to provide guests with the highest-quality movie-going experience. Following its partnership with Cobb CineBistro in Sarasota, FL, Next-Mark was chosen to assist Cobb with the opening of one of its luxury theatre concepts in St. Petersburg at Tyrone Square Mall. Next-Mark created and executed a comprehensive public relations program targeting media throughout Tampa Bay, which culminated in extensive coverage from high-profile blogs to some of the areas most wide-reaching publications. Next-Mark also helped Cobb Tyrone complete an extensive lifestyle photo shoot to capture a collection of high-resolution imagery to be used in future marketing materials for all of Cobb.