Creating Brand Trust

Entrepreneur magazine and The Values Institute recently explored the reasons some brands manage to stay on top. Among the leaders, they found a common denominator: Today’s most trustworthy brands have created relationships with consumers through experiences that trigger a visceral (and positive, of course) response.

They also identified five values that influence trust in a brand: ability (company performance); concern (care for consumers, employees and community); connection (sharing consumers’ values); consistency (dependability of products/services); and sincerity (openness and honesty).

How would your company’s “trust index” fare?

Yeah, yeah, we realize that not every company can be an Amazon or a Coke or a FedEx. That said, however, it can integrate certain of their strategies and tactics at a scale appropriate to its business and target markets.

Need a jumpstart or a tweak to get on the right path? Trust us: We can help.

Bonnie

Bonnie has two loves: some guy named Dennis and writing. Bonnie is focused on client communications initiatives, including strategic messaging, brand development and communications planning for our clients. She has more than 30 years of experience developing creative content that resonates with readers.