Every successful film, song, person and business has a story. Perhaps the fastest way to share stories in the modern world is through social media.
PR Daily’s article, “5 Tips to Help the Chances of Your Content Going Viral,” highlights an approach to help your story reach the masses. Here is a summary from their site:
1. Look around.
Become more observant of your surroundings. The world is your theater; your subconscious will do the work. News is constant and people are naturally entertaining, so just sit back and observe.
2. Make your content resonate.
Can people relate to the content you share? Does it elicit an emotional reaction? Is it positive, negative, humorous, appalling, or enticing? Does it outrage or inspire? Is it controversial, entertaining, funny, salacious, or cute?
3. Keep it short.
A person shouldn’t have to think about what’s going on; the message should just flow. Don’t pack too much in trying to explain; you’ll dilute the impact of what you’re trying to convey.
4. Make it topical.
Does it have immediate relevance to what’s going on in the world, current events, or trends?
5. Make your content easy to find.
Pay close attention to keywords, phrases, and hashtags. Keywords drive search engine optimization. Use the Google Keyword Planner to determine how to title or write the description of your content for better SEO. Post on social platforms that drive momentum: Reddit, Twitter, Facebook, Digg, Tumblr, Youtube, Imgur.
Finally, if your content does go viral, prepare yourself for the online firestorm or hurricane that will ensue. The Web can be a fun place, but it can also be fraught with repercussions.
The Next-Mark team routinely develops online copy across client categories. Please let us know if we can help!