A fresh brand imbued with rich history
J.L. Bainbridge & Company Inc., an investment advisory firm, has been a staple of the downtown Sarasota community for more than two decades and has helped their clients build wealth since 1981. The company enlisted Next-Mark to refresh their brand identity while incorporating J.L. Bainbridge’s legacy, unique promise and continued growth. After a thorough exploration and research process, Next-Mark launched a comprehensive brand overhaul that encompassed a fresh logo, new website, brand playbook, updated messaging and an expanded digital presence. The Next-Mark team also integrated elements of the stately, colonial-style J.L. Bainbridge office space into nearly every piece of collateral material, giving the brand a truly unique look-and-feel that encapsulates their rich history and sets them apart from their competition. Next-Mark is now the company’s agency of record, leading their print and digital ad campaigns, assisting with copy writing and editing, managing their social media pages, maintaining their website and more.