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With clients in six time zones, there’s always something going on here at Next-Mark. And this is where you’ll find the latest news and information about forthcoming activities.

Oct/04/17

Your story becomes ours . . . View our new Online LookBook

Since 2005, Next-Mark has been shaping strategic marketing communications solutions to illuminate our clients’ missions, transform brands and create dynamic success. And with every asset we develop; from websites to white papers, our clients’ stories become our own.

As a full-service marketing communications and public relations agency, we’re proud to work with a wide array of organizations. Our expertise and experience helps our clients seamlessly navigate challenging markets and stand out among the crowd. We thrive in this diverse environment, knowing that each project we tackle shapes our journey and sets up our clients for powerful results. We invite you to scroll through our new Online LookBook to see a snapshot of our work and our extensive scope of services.

Apr/07/17

Next-Mark Expands Staff, Promotes Current Team Members

FOR IMMEDIATE RELEASE

SARASOTA, Fl. (April 7, 2017) — Sarasota-based communications agency Next-Mark has announced recent staff additions and promotions.

Laura Castro, the company’s new manager of client experience, comes to Next-Mark from University of Florida (UF) Health in Gainesville, where she served as communications coordinator. Castro, who has a BS in Public Relations from UF, oversees and guides client campaigns for Next-Mark.

Ryan Hoevenaar joins the Next-Mark team as its manager of creative and digital content, following a successful career as a freelance graphic designer Hoevenaar, who has a BS in Graphic Design/Multi-Media from Bradley University in Peoria, IL, is also an artist whose works have been displayed throughout the country.

“Ryan and Laura have incredible work ethics, talent and great instincts when it comes to client relations and creative graphic design,” said Joseph Grano, president of Next-Mark. “I am confident they will make valuable additions to our team as we continue to expand services and add to our client roster.”

Staff members recently promoted at Next Mark are Austen Legler, now senior manager of client experience, and Alissa Moore, manager of brand and design.

About Next-Mark

Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about their client brands integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, hospitality and entertainment, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Cinebistro, Cobb Luxury Theatres, Yarnall Moving and Storage, Coldwell Banker, California Pizza Kitchen, CitySide Apartments, Bainbridge Financial, Paragon Solutions, Medecision, among many others. For more information, visit their website at www.next-mark.com.

Feb/23/17

Joseph Grano, President and Founder of Sarasota-based, Next-Mark selected by Forbes Agency Council

Mr. Grano will be a regular featured columnist on Forbes.com

FOR IMMEDIATE RELEASE

SARASOTA, Fl. (February 22, 2017) — Joseph Grano, President and Founder of Sarasota-based full-service marketing, creative strategy and communications company, Next-Mark, LLC, has been selected by the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
Mr. Grano joins other Forbes Agency Council members, who are hand-selected to become part of a curated network of successful peers providing the opportunity to publish industry-related articles and short tips on marketing communications topics to be published on Forbes.com. His first article is now at: http://www.forbes.com/sites/forbesagencycouncil/2017/02/22/10-insights-to-consider-as-you-plan-your-marketing-communications-roadmap/

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Joseph Grano into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

“I am thrilled to be among the select few invited to publish on Forbes.com providing information relevant to marketing communications professionals and organizations seeking marketing communications guidance and advice,” said Joseph Grano. “We are thrilled to have Forbes as a strategic partner,” Grano added.

About Next-Mark
Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about their client brands integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, hospitality and entertainment, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Cinebistro, Cobb Luxury Theatres, Yarnall Moving and Storage, Coldwell Banker, California Pizza Kitchen, CitySide Apartments, Bainbridge Financial, Paragon Solutions among many others. For more information, visit their website at www.next-mark.com.

About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Agency Council, visit forbescouncils.com.

Jan/15/17

Next-Mark Featured in SRQ Magazine January 2017 Salute to Business

May/17/16

Latest news: What does our playlist say about us?

Next Mark Blog 5-17-16What does our playlist say about us? 
It has been said that music sparks creativity in the human mind as we envision in our heads the story of the sounds we hear. But have you ever considered that your taste in music also tells a story about you? Studies have shown (not surprisingly) that your taste in music is a reflection of your personality, offering a glimpse into your tastes, values, aspirations and goals. And, as anyone who has been, or has had a teenager knows – it also can be a means of expression for things impossible to express.
A music playlist can give insight into what may inspire someone, what potentially motivates them and may even paint a picture of their personal or professional brand. Here at Next-Mark, as audiophiles we place high value on the power and influence of music and its ability to tell our story. So this month, we thought it would be fun to create a playlist of songs that best sum up who we are as an agency and what we stand for.
1. “Forever Young” by Jay Z
By the title of the song, you might be able to infer why it made our playlist. Things are continuously shifting, whether it’s changing consumer tastes, or the way they wish to be reached. Whatever the change may be, it’s quintessential that we help our clients to remain “Forever Young” in their content and marketing practices, to evolve and adapt in order to stay relevant. The fundamentals of marketing will always remain the same but with the marketplace changing at the speed of technology, here at Next-Mark we have no choice but to stay ahead of the trends and accurately anticipate the next big things, or else we risk becoming “old news” to our clients.
“Stronger” explores themes of empowerment and recovery with the chorus inspired by a Friedrich Nietzsche quote: “That which does not kill us makes us stronger.” Resilience is something we practice everyday at Next-Mark. When things get tough or deadlines compressed, we just dig deeper because we know people are counting on us. And, by always doing our best, we can accept those occasional stumbles that happen to everyone, using them as lessons learned to become even stronger and even better prepared for the next challenge.
It’s no secret that marketing has shifted exponentially in the last decade or so due to the meteoric rise in the use of mobile devices and smart phones. Here at Next-Mark we realize the importance of reaching that audience and “Goin’ Mobile” with our clients content. The most effective marketers are making their messaged loom large on the small screen.
The lyrics of “Under One Sky” are obviously up for interpretation. However, as we (choose to) understand it, we unite with our clients “Under One Sky” to reach the same objectives so their success becomes our success. From building brand awareness to engaging a specific target audience to launching a new product and far more, we collaborate with our clients on the highest level in order to ensure we accomplish the desired result.
At Next-Mark, we are constantly pushing the boundaries of creativity; in our line of work, we can’t be afraid to try something innovative and imaginative. We strive to build trust with our clients’ customers, as well as enhance their brands visibility. Thus it’s important to create exciting, relevant and insightful content that will spark a conversations.
Now, if you’ll excuse us, we have to slam on some ear buds and get busy.

 

Feb/24/16

February 2016 Newsletter: Branding in the Age of Social Media

It does not take a marketing sage to understand the degree to which social media has transformed the way companies approach their branding practices. The hysteria over social media and its potential life altering effect on branding methods has led companies to hire creative agencies and an abundance of technologists to help implant their brands throughout the digital universe. However, few brands have been able to generate meaningful consumer interest online. Why? It has become evident that social media has put brands on a level playing field, and as a result has made brands less significant and stimulated a much greater need to distinguish oneself from the rest of the pack.

 

Think about it, in social media platforms like YouTube or Instagram, corporate brands rarely appear (in fact, only three have cracked the YouTube top 500). Instead, you find entertainers you have never heard of. The fact is big companies excel at organizing and executing complex marketing programs, but fail at cultural innovation, which is what audiences on social media thrive on. Consumers have little interest in branded content to show up on their newsfeeds, they view it as brand spam. So what can companies due to evolve and approach branding in the age of social media.

 

  1. Think beyond common cultural orthodoxies

Consumers want to be presented with ideas that go beyond the traditional ways of thinking. They want something inspiring, different and interesting. This will require organizations to challenge cultural orthodoxies and promote innovative ideologies that break with category conventions.

 

  1. Locate opportunities to push forth new ideologies

As time passes, disruptions in society cause an orthodoxy to lose footing. Consumers then begin searching for alternatives, which opens up an opportunity for innovative brands to push forward a new ideology in their categories that are meaningful to customers.

 

  1. Target the “Crowdculture”

Social media has brought together communities and people that were once geographically isolated, greatly increasing the degree of collaboration. The Harvard Business Review recently coined the term “crowdculture” to define the way social media has altered how culture works and is influenced. Digital influencers now serve as effective and creative pioneers of culture, which has changed the rules of branding. Understanding crowdculture is to understand what branding methods are inspired by social media.

 

  1. Consider taking on an important cause

One way for a brand to sustain its cultural relevance is by playing off a particularly intriguing or contentious issue that dominate the media and turning it into something innovative and thought provoking. Take Chipotle for example, with its efforts to champion food without GMOs. Despite the fact that this claim challenged their credibility, once the company successfully convinces the crowdculture that it’s doubling down on its commitment to get preindustrial food right, the crowd will advocate for its brand once again.

 

  1. Stay True to Your Brand Promise

With all the chaos and desire to appease and appeal to as many customer segments as possible, sometimes it is easy to lose sight of your core brand promise. However, nothing can turn off consumers like a company going through an identity crisis. So go out there innovate, challenge the status quo, push forth into uncharted territories, but remember what makes your brand unique and stay true to your brand promise!

 

At Next-Mark we pride ourselves in having the skills and know how to create that groundbreaking, avant-garde conversation about your brand. We love helping our clients reach new heights through social media and innovative branding techniques.

Jul/16/15

Next-Mark Adds Two Key Leadership Positions

For Immediate Release

SARASOTA, Fla. (July 16, 2015) – Next-Mark, a full-service marketing agency based in Sarasota, FL has announced the appointment of two new fundamental members of its team. Recent hires Jesse Brockmeyer has been appointed Director of Creative Strategy and Jamie Grim, Manager of Client Experience. Both Jesse and Jamie will play key roles in conceptualizing and developing creative strategy and content for Next-Mark’s client portfolio.

Originally from the Midwest where he received his bachelor’s degree from the University of Montana, Jesse comes to Next-Mark with an unparalleled background in creative design and project management skills. “A strong conceptual thinker, Jesse possesses a self-starter attitude that will be a great addition to our team as we continue to work with our existing clients, and take on new ones,” said Joseph Grano, president of Next-Mark.

Before joining Next-Mark, Jamie served as a marketing communications specialist at HonorHealth, a multi-hospital health system in Scottsdale, Arizona. Prior to that she was employed by Peninsula Regional Medical Center in Salisbury, Maryland in their marketing department. “With extensive knowledge in the healthcare marketing sector, Jamie will play a significant role in managing and cultivating our healthcare client relationships as she has already proved herself an integral part of our team,” said Grano.

About Next-Mark
Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about their client brands integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Westfield Corporation, California Pizza Kitchen, CitySide Apartments of Sarasota, Ad-Vance Talent Solutions, Ascom Wireless among many others. For more information, visit their website at www.next-mark.com.

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Jesse
Jesse Brockmeyer, Director, Creative Strategy
Jamie
Jamie Grim, Manager of Client Experience

 

Jun/22/15

Next-Mark Announces Re-brand and Launch of New Website

For Immediate Release
SARASOTA, Fla. (June 23, 2015) – Next-Mark, a full-service marketing, creative strategy and communications agency announces their re-branded identity, including a new tagline, logo and website.

Next-Mark’s new tagline is, “Content to Conversation.” “We believe our new tagline personifies our brand promise and demonstrates the need for client companies to evolve beyond simple creation of content to having a meaningful and comprehensive conversation about their brands” said Joseph Grano, Next-Mark founder and President. Grano added, “After 10 years, we knew it was time to update our visual identity. Given our deep experience in developing client brand identities, we knew our new logo had to showcase our talent, but also build on our company’s history.”

Next-Mark’s new website can be found at www.Next-Mark.com. “This site was designed to be concise visually appealing and, most importantly, tell our story. It also serves as a dynamic showcase for our client work,” said Joseph Grano.

About Next-Mark
Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing communications and creative success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates powerful conversations about their clients’ brands, integrating experience, analytics and innovation to develop strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, hospitality, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Westfield Corporation, Yarnall Moving and Storage Solutions, CitySide SRQ, California Pizza Kitchen, Ad-Vance Talent Solutions, DOCs of Sarasota, Florida Cataract and Ascom Wireless among many others. Currently occupying space on Osprey Avenue, the firm will be moving to the downtown Sarasota core at Five Points to take over suite 100 at 40 South Pineapple effective July 1, 2015.

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May/13/15

Next-Mark Announces Expansion to New Headquarters in Downtown Sarasota

SARASOTA, Fla. (May 13, 2015) – Next-Mark, a full-service marketing, creative strategy and communications agency in Sarasota, is relocating to accommodate its growing staff and business expansion.

Currently occupying space on South Osprey Avenue, the firm will be moving to the downtown Sarasota core at Five Points to take over suite 100 at 40 South Pineapple.

“We have experienced significant business growth over the past two years and will be moving our corporate headquarters effective July 1,” said Joseph Grano, Next-Mark founder and president. “Our new facility will include increased square footage and a collaborative workspace, along with a number of client-focused amenities,” he added. “We are very excited about our future and the potential to help more local companies and organizations grow and succeed.”

About Next-Mark
Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing communications and creative success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates powerful conversations about their clients’ brands, integrating experience, analytics and innovation to develop strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, hospitality, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Westfield Corporation, Yarnall Moving and Storage Solutions, CitySide SRQ, California Pizza Kitchen, Ad-Vance Talent Solutions, DOCs of Sarasota, Florida Cataract and Ascom Wireless among many others. For more information, visit

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Jan/14/15

Our January 2015 Newsletter: 10 Marketing Trends That Will Shape 2015

2015 will be a big year for marketing – one of understanding and engagement. As we kick off the New Year, it’s imperative that we truly understand our audiences and use that knowledge to connect and engage with them.

To keep up in 2015, take a look at the top 10 trends you’ll want to consider as the year unfolds:

1. Content to Conversation

Content is conversation that creates community – and that fuels business sustainability. It’s no surprise that many businesses have built a strong foundation by incorporating meaningful and interesting content. One of the most important trends for this year is taking substantive content and creating a meaningful conversation, which, in turn, will lead to high levels of engagement.

2. Influencers are Critical

Influencers are more important than ever as social media continues to evolve. As more brands explore social media, businesses must nurture the ambassadors already in their corner and empower them to carry their brand’s message forward.

3. Understand the “Experience Economy”

Few companies sell just products anymore. The companies that do are the big guys: Wal-Mart, Home Depot, and supermarket chains. Consumers go to those stores to buy things they need at low prices. It’s that simple – and hard to compete against. But, those that do compete are companies that promote experiences. For example, Vineyard Vines doesn’t sell T-shirts; it sells a lifestyle. Tiffany’s isn’t selling diamonds; it’s selling a look. Can you create an experience that sells?

4. Social Media Evolution

We continue to see more options than ever before with social media. Stay current by evaluating which platforms and formats are best for your brand. You’ll want to use social channels that hit your target markets and best align with your message.

5. Align Your Values

It’s time to ask yourself what you value as an organization and make sure those values are reflected in your messaging. Companies that do not adhere to the basic standards of respect, courtesy and cooperation within their organizations can create a toxic environment that spreads beyond its own walls into the marketplace. This also involves building loyalty and trust both internally and externally with coworkers, customers, vendors and anyone else who comes within your sphere of operations.

6. Think “Ecosystem”

All of your marketing efforts should work together — each supporting the other and all feeding off the conversations mentioned earlier. The goal is to get all marketing channels in sync to create a balanced and flourishing brand environment.

7. Focus on the Long-Term

A focus on the long-term is essential as effective marketing most often is a process of evolution, not a “big bang.” Decisions you make today may not show results until later, but good decisions are worth the patience and time it takes to bear fruit.

8. Communicate Visually

Looks matter. A powerful visual brand identity is central to a lasting first impression. Consumers pay attention to logos, colors and other visual aspects, whether they realize it or not, and what they see in the first few seconds can permanently shape how they perceive your organization.

9. PR is Stronger than Ever

PR is back. For a minute, it looked like diminished newspaper readership and the availability of social media had the potential to displace good ol’ earned media. But, it’s hard to deny the credibility of a strong third-party. Ensure that the story they tell is the right one by preparing your messaging strategy ahead of time and staying on top of your outreach efforts throughout the campaign.

10. Remember: Marketing is an Investment.

It’s not just something that falls in the expense column and it’s certainly not a luxury. It’s a process that involves cooperation from all of your stakeholders. But it’s worth it. Don’t wait to make that investment in your company and its future.

Read our full newsletter

 

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