On a personal level, I don’t tweet. Nary a chirp. That’s because I know my audience and its demographics.
On the other hand [spoiler alert!] I have been known to be a ghost twitterer for clients. Usually, that’s because a company lacks the staff and/or time and/or expertise to keep their tweets relevant and keep followers on their trail.
For businesses, tweets are more than random thoughts distilled to a sort of modern-day haiku. Rather – when they are right for a company and its outreach goals – they are part of a comprehensive and cohesive marketing plan.
In that context, the tiny tweet can loom large.
If you’re already sold, here are a few things to keep in mind:
Tweets should portray your brand identity, that is, your corporate personality. (As I used to tell people in media training, “be yourself” – unless you’re really boring. Then be someone else.)
It’s all about the customer. Content should be about things important to them. Engage them with points of interest, even if they seem a little off track. As long as they remember you said it, you’re staying top of mind.
Have fun. Think of tweeting as less a chore than a creative outlet.
However, if you ever need a ghost twitterer . . .