Monsters University – I’m in!

If you’re a college football fan, right now you’re probably going through some major withdrawal. Thanks to a stroke or two of genius from the creatives at Pixar, though, you now have a worthy goal to pursue in the offseason: ¬†admission to Monsters University!

The spot Pixar is running to promote its summer prequel to Monsters, Inc. is part parody, part inspiration, all monsterously perfect.

You’ve seen the sweeping, sun-drenched campus aerial shots before. Again and again, from every team’s school during every college game ever. But which school is this? The first clue is the bloated green hand that’s writing an equation on glass (probably Dr. Rufus Oozeman’s, from the School of Engineering). Then there’s the MU flag in the distance, with the eye from the Monsters, Inc. logo. But the real payoff is our first glimpse of a real monster whose first word of dialogue is “I”. And she has three eyes. Get it?

This is just a brilliant way to grab viewers’ attention, suck them into a false world of humorous wonder, and deliver them directly to the gates of the fake college website of MU. As we speak, high school seniors and their parents are counting the days until the college admissions decisions come out in April. Now everyone will be counting the hours until the release of Monsters University (June 21st, according to IMDB).

For the record (school transcript?), here’s the script of the spot:

“Imagine an education where extraordinary comes standard, and the power that drives us can’t be contained. Where those who embrace their history become those who create it.

Imagine a university where I… where I… where I (eye?) can be unique… in a family of thousands. Where I can love to learn… and learn what I love.

Your future is knocking. Open the door. Monsters University.”

Here’s some good news for those of you who can’t walk past a university store without buying some gear. The store on the MU website sells real stuff. It’s run, in real life (wherever that is), by DisneyStore.com.

See you during admit weekend! In the meantime, go get a quick marketing education now at http://monstersuniversity.com/edu.

Here’s some good news for those of you who can’t walk past a university store without buying some gear. The store on the MU website sells real stuff. It’s run, in real life (wherever that is), by DisneyStore.com.

See you during admit weekend! In the meantime, go get a quick marketing education now at http://monstersuniversity.com/edu.

 

Eric

At Next-Mark, Eric focuses on developing creative strategies for clients including brand development, messaging and communications and messaging strategies. He is known for addressing complex marketing challenges with a mix of analysis, creativity and business sense.