J.L. Bainbridge & Company Inc., an investment advisory firm, has been a staple of the downtown Sarasota community for more than two decades and has helped their clients build wealth since 1981. The company enlisted Next-Mark to refresh their brand identity while incorporating J.L. Bainbridge’s legacy: unique promise and continued growth. After a thorough exploration and research process, Next-Mark launched a comprehensive brand overhaul that encompassed a fresh logo, new website, brand playbook, updated messaging and an expanded digital presence. The Next-Mark team also integrated elements of the stately, colonial-style J.L. Bainbridge office space into nearly every piece of collateral material, giving the brand a truly unique look-and-feel that encapsulates their rich history and sets them apart from their competition. Next-Mark is now the company’s agency of record, leading their print and digital ad campaigns, assisting with copywriting and editing, managing their social media, maintaining their website and more.