Getting the BIG Picture – Learnings from our first seminar

This past week we launched our first Big Picture Marketing seminar.  Entrepreneur and social media guru, Veronica Pastore and I hosted a group of budding entrepreneurs, business leaders as we spent a day sharing a wealth of knowledge and insights into driving business forward through marketing success.

I wanted to share a summary of key points we left with the group.  These truly apply to business professionals at all levels.

  1. A Brand is a Unique Promise – You are inseparable from your brand. Always build a brand Identity and understand the value of your brand equity- BRANDS MATTER!
  2. Discover the “Power of Words” – Always spread the word and tell your story.  Hold your team accountable for strong communications – words do matter.
  1. Marketing is NOT a “Quick Fix” – Remember, there is NO silver bullet or crystal ball in mapping your marketing direction.  You CANNOT predict behavior.
  2.  Referrals Matter – Build a referral program, nurture every referral opportunity.  Be sure to manage the process and always monitor results.
  3. Perception is Truth – Perception is the way we receive and translate our experiences – how and what we think about them.   Work to discover how you are perceived and gain invaluable insight into others’ truths. Work hard to transcend the limitations of perception!
  4. Be Aware of “Gimmicks” – Focus on long-term results versus short-terms gains.  Quality will always transcend Gimmicks!
  5. Internet: Be Strategic – Invest!  Balance content, design and technology, and remember to manage the “back-end” of your website.
  6. Build your Social Media Program – Leverage a clear strategy, be clear in your message. Be consistent and explore all channels
  7. Invest – Overcome the fear and apathy of launching marketing programs – be practical – beware. Monitor marketing activities like any other aspect of your business.

We will be offering the Big Picture Marketing seminar again in 2013.  Details to be announced soon.


Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.