The Search for Perfection

IMHO, “perfect” is the new “like” when it comes to over usage. It’s driving me nuts. I spell my name for someone, and he or she says, “Perfect!” Of course, it’s perfect; I know how to spell my own name! I give someone my phone number, which is, of course, “Perfect!” Where exactly is the perfection – in the sheer beauty of the assembled digits or my ability to remember 10 sequential numbers? Grrr.

Anyway, this rant was brought to you courtesy of my initial distrust of a recent Content Marketing article about creating “perfect” content product. It turns out, however, that while perfection may be hyperbole, the piece offered some good guidance, promoting copy that is:

Real-time: Taking advantage of current trends and relevant news stories to remain topical.

Fact-driven: Leveraging creditable statistics and solid information for credibility.

Visual: Remembering that visual content gets processed much (much, much) faster than the written word.

Efficient: Having the right people and right number of people in place to do the job well.

Curated: Using content from others to create useful information for your audiences.

What it boils down to is the thought that has to go into content creation and management, being constantly on alert for news you can announce or share and getting it out there in a form people want to access.

A perfectly good pursuit at all times.


Bonnie has two loves: some guy named Dennis and writing. Bonnie is focused on client communications initiatives, including strategic messaging, brand development and communications planning for our clients. She has more than 30 years of experience developing creative content that resonates with readers.