Who likes a good movie? Everyone, right? What better way to relax, laugh, get the ____ scared out of you, get educated, or just lose yourself and escape reality for a while? At Next-Mark, we’re proud to be involved with the 14th Annual Sarasota Film Festival, (April 13-22, 2012) and personally, long before the first ..read more

Although, it has been a little wet and on the cold side, the business climate is very hot.  We are very lucky to have San Diego clients and partners who engage with us and understand the power of Intuitive Marketing.  Back in Sarasota tomorrow! 

I have a confession:  I have never been good at cattle-call business networking. I mean, I’ve met some very nice people, just none that had the means or a reason to contract for my skills. Give me 10 minutes in any jammed room, and I’ll have met every unemployed person and herbal supplement distributor in ..read more

Thankfully we had a great showing on the field this year, ’cause the commercials (except for one or two) were not too impressive. VW’s “Dog Strikes Back” was a favorite around the office along with Bud Light’s “Rescue Dog,” and Acura’s “Reflections” featuring Jerry Seinfeld. For a full replay of this years Super Bowl commercials ..read more

Have you noticed that a lot of companies are choosing to go viral with their 2012 Super Bowl Commercial Campaigns? We’ve seen a lot of organizations using media outlets like YouTube and Vimeo to preview their much anticipated pieces. Allowing viewers to share them on their various social networks and thus gaining substantial traction before ..read more

It’s that time of year again. When we get a chance to watch the work of the nations best creative talent. There’s also the whole Eli – Brady match-up to get stoked for, which should be equally as entertaining as the commercials (let’s hope).

I’ve managed to dig up who some of this years’ big players ..read more

Heard about “inbound marketing”? If not, you will.

Inbound marketing is about customers finding businesses, rather than businesses finding customers. It’s the same basic goal, but with a completely different strategy that is based on how consumers act today.

Think about it. How many commercials do you fast-forward past? How many on-line ads do you ignore? Most ..read more

On January 18, a number of online search engines suspended operations for 24 hours to protest federal legislation introduced ostensibly to fight piracy.  The Stop Online Piracy Act (SOPA) in the U.S. House and Protect Intellectual Property Act (PIPA) in the Senate represent the latest action in the conflict between the demands of users for ..read more

Just returned from a rainy couple of days in New York City at the National Retail Federation’s annual show at the Javits Center.  With over 20,000 attendees from around the world, this show was a great showcase for the retail world.  Congratulations to our client, Indyme Solutions of San Diego, CA ..read more

The geniuses at Apple and their longtime agency TBWA/Media Arts Lab have nailed it again with their collection of spots for the iPhone 4S. The “Santa” [http://www.apple.com/iphone/videos/#tv-ads-santa] spot manages to squeeze all the magic of Christmas (and the 4S) into thirty seconds as we learn how Santa now relies on Siri to get him ..read more

Welcome to the all-new Next-Mark website.  Our team has been working diligently over the past months designing, writing, developing and photographing every element of the new site. Thanks to the entire Next-Mark team for their dedication in completing this project.  Special thanks to Rob Welling for his extraordinary effort in creating a new original design. ..read more