Dermatology of Coastal Sarasota

Crafting a strategic digital presence

Dermatology of Coastal Sarasota is a leading provider of cosmetic, surgical and medical dermatology services in Sarasota. The practice draws patients of all ages from the Sarasota/Manatee area and is known for unparalleled service, patient-centered care and highly skilled practitioners. Dermatology of Coastal Sarasota engaged Next-Mark to refresh its website, expand the company’s social media footprint and develop a variety of strategic collateral pieces for a more cohesive brand presence. Working closely with the providers, including the leader of the practice, the Next-Mark team developed a custom color palette and font pairing that creates a soothing, yet modern, aesthetic. The new look-and-feel was infused into a website refresh and incorporated into the company’s social media pages. Next-Mark also launched an Instagram page to highlight the company’s dermatologic services and a blog that provides a platform for sharing insights and knowledge from Dermatology of Coastal Sarasota expert practitioners. With custom graphics and engaging content, the practice’s online presence continues to flourish.

website refresh

social media

strategic content