A Pup & People Paw-ty
Boo’s Ice House & Dog Bar is located in the historic Rosemary District of Sarasota. It is the first dog bar in the city, and Next-Mark was actively involved with building its brand. Next-Mark worked to generate media coverage and press releases to increase brand awareness and attract new customers. This was accomplished with a comprehensive marketing plan that included social media management, email marketing, and targeted advertising to reach Boo’s target audience.
This resulted in significant improvements across multiple areas. Increased media coverage was received, which included several features in local news publications, leading to increased brand awareness. Social media accounts saw an increase in engagement levels, which led to a more significant reach with their marketing efforts. Next-Mark succeeded in helping Boo’s create more viral awareness building up to their grand opening in the spring of 2023. The continued partnership between Boo’s and Next-Mark highlights the value of a comprehensive marketing strategy that includes a strong online presence, effective public relations, and targeted advertising.
