It’s Time to “Jump Start Your Business in 2013” – Announcing a New Seminar from Big Picture Marketing

Sarasota, FL (January 2, 2013) – Business and marketing experts and noted speakers Joseph Grano and Veronica Pastore will present a seminar entitled “Jump Start Your Business in 2013” from 9 a.m. to 5 p.m. on Friday, Feb.1, in downtown Sarasota.

One of a series of instructional programs presented by Big Picture Marketing, the seminar is designed to help those planning to launch a new business or recharge an existing enterprise through smart, professional marketing strategies. The program will integrate time-tested best practices with the latest in digital technologies, Grano said, and attendees will emerge with action items that can be used immediately to launch or redirect a business with fresh ideas and strategies.

“Our goal is to provide a framework for entrepreneurs and business leaders to turn their vision into reality in 2013,” Pastore added.

The seminar will be held in the downtown loft space of Next-Mark (, 32 South Osprey, Suite 203. The cost is $149 per person, and those registering with a friend or associate will receive a $50 discount. For more information or to register, visit bigpicture-marketing. or call us at 941.893.3140.

About Joseph Grano

A master strategist, problem solver and thought leader, Grano has a record of success in providing vision and strategic direction to organizations experiencing rapid growth and change. He has more than 20 years of comprehensive marketing, business development and public relations experience, having held key executive management positions in healthcare, technology and financial services. His extensive knowledge of strategic marketing and business development comes from years of managing award-winning corporate marketing and communications departments for private, public and international organizations.

Grano is the founder of Next-Mark, LLC, and co-founder of The Healthcare Marketing Institute. A graduate of the State University of New York at Buffalo, he has an M.B.A. from the F.W. Olin Graduate School of Business at Babson College in Massachusetts. Co-author of “The Healthcare Marketing Professional’s Business Manual,” Grano also serves as an adjunct professor of business at the graduate and undergraduate levels. In addition, he is a sought-after professional speaker, executive performance coach and facilitator.

About Veronica Pastore

Excelling in innovative marketing, social media campaigns, events and more, VP Social Consulting is a force to be reckoned with, creating exciting promotions for businesses such as Indigenous Restaurant, the Sarasota Film Festival, The Bijou Cafe, Darwin’s on 4th and more.

Its founder, Veronica Pastore, worked in several facets of media and marketing in Sarasota. After creating and writing “The Scenestress” column for Creative Loafing Sarasota and The Sarasota-Herald Tribune, Veronica also took on a new gig this season as a columnist for Sarasota Magazine.

Veronica offers a unique network of resources — including local influencers, DJs, models, journalists, photographers, videographers, dance instructors, national experts, and more — seasoning it all with a strong dash of awesome sauce.

She believes in the power of education and regularly presents workshops and seminars on marketing in the digital era. Veronica is originally from Kansas and has lived in Sarasota for six years. She studied graphic design at the Ringling College of Art + Design and earned a bachelor of arts in philosophy from the University of Kansas.

About Next-Mark, LLC

Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team takes an intuitive marketing approach, integrating our experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on nationally and internationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, environmental, marine products and tourism. With clients from Alaska to The Netherlands, its roster includes industry leaders such as Nuance Communications, The Rivolta Group, LexisNexis, Elsevier Health Sciences and Indyme Solutions, among many others.

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Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.