Marketing Communications Leader Adds Strategic SEO Services To Its Capabilities

SARASOTA, FL (January 25, 2012) – Next-Mark, LLC, a marketing, communications and business strategy solutions company, announces the addition of Search Engine Optimization (SEO) services to its capabilities.

Next-Mark SEO services are designed to improve the visibility of websites on search engines (Google, Yahoo, Bing, etc) through a series of strategic content-driven and technical initiatives. To provide these tools, Next-Mark has partnered with an industry leader with more than a decade’s experience in developing SEO strategies for leading companies throughout the U.S. and internationally.

SEO is the employment of front-end and back-end tactics to help search engines find a web site, assure its prominence in the results and drive traffic to it. It incorporates site design, menus, management systems, images, videos and content, among other elements. As a marketing strategy, SEO considers how search engines work, how people use them, precise search terms and key words employed and even the search engine preferences of targeted consumers.

The importance of SEO is undeniable, according to Next-Mark founder and President Joseph Grano. “After all,” he explained, &ldquot;the Internet is the No. 1 medium for research today, and it is a proven fact that consumers expect the best companies, products and services to be in the top results.” If they don’t see something promising in a brief look at entries, he added, “Most people simply type something else in and see where it takes them.”

As a result, SEO service companies are proliferating, Grano noted. &ldquot;Today, businesses have many choices for SEO services and strategy,&rdquot; he conceded, &ldquot;but very few firms can provide the full-range of SEO services, including content direction, technical support and web development, all under one roof.&rdquot; “In addition to our scope of services,” Grano added, “we believe

our SEO package is unique because of our intuitive marketing approach that integrates sound SEO practices as part of a client’s comprehensive marketing plan,” Grano added.

Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.