Sweet Sparkman Architecture and Interiors (SSAI) is a multi-disciplinary architecture and planning firm specializing in community-oriented projects and high-end residential, as well as interior design. Based in Sarasota, Florida, SSAI’s international team of bold, inventive and curious designers propels collective creativity and inspires big ideas. The Next-Mark team was retained to manage its marketing communications, public relations and social media channels. Along with introducing a refreshed brand identity, Next-Mark has partnered with Sweet Sparkman in launching its new website; introducing a comprehensive LookBook; creating persuasive content, including case studies, white papers and other assets; conducting numerous public relations initiatives resulting in unprecedented exposure for the firm; and putting in place a digital and print advertising campaign, along with other marketing initiatives.
