Next-Mark Expands Staff, Promotes Current Team Members


SARASOTA, Fl. (April 7, 2017) — Sarasota-based communications agency Next-Mark has announced recent staff additions and promotions.

Laura Castro, the company’s new manager of client experience, comes to Next-Mark from University of Florida (UF) Health in Gainesville, where she served as communications coordinator. Castro, who has a BS in Public Relations from UF, oversees and guides client campaigns for Next-Mark.

Ryan Hoevenaar joins the Next-Mark team as its manager of creative and digital content, following a successful career as a freelance graphic designer Hoevenaar, who has a BS in Graphic Design/Multi-Media from Bradley University in Peoria, IL, is also an artist whose works have been displayed throughout the country.

“Ryan and Laura have incredible work ethics, talent and great instincts when it comes to client relations and creative graphic design,” said Joseph Grano, president of Next-Mark. “I am confident they will make valuable additions to our team as we continue to expand services and add to our client roster.”

Staff members recently promoted at Next Mark are Austen Legler, now senior manager of client experience, and Alissa Moore, manager of brand and design.

About Next-Mark

Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about their client brands integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, hospitality and entertainment, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as LexisNexis, Elsevier, Nuance Communications, Cinebistro, Cobb Luxury Theatres, Yarnall Moving and Storage, Coldwell Banker, California Pizza Kitchen, CitySide Apartments, Bainbridge Financial, Paragon Solutions, Medecision, among many others. For more information, visit their website at