Next-Mark marks expansion with opening of new downtown office

Next-Mark, LLC, a Sarasota marketing, communication and business strategy solutions company, has announced its expansion and opening of a new office facility. The newly built, two-story loft space at 32 South Osprey in downtown Sarasota will “serve as the hub for the next era of growth and innovation” for the firm, according to Joseph Grano, its founder and president. “This eclectic space,” he explained, “is reflective of both our breaking away from the constraints of traditional ad agencies and PR firms and our practice of taking an intuitive marketing approach.”

“At Next-Mark,” he continued, “we apply our core strengths of strategic marketing, targeted communication and business strategy through a network of highly talented professionals, whose experience, analytical skills and creativity can be uniquely combined to meet each client’s individual challenges.”

Grano believes Next-Mark differentiates itself from advertising agencies and public relations firms by this unique tailoring of services to the demands of the client. Through a series of discoveries and various in-depth analyses, Next-Mark is able to provide the best marketing and communications solutions to assist the organization, he stated. “This way, the client doesn’t just get what we have; they get what they need,” Grano said.

The five-year-old company, he explained, will continue to focus its work on nationally or internationally recognized brands and growing companies across a broad spectrum of categories, including healthcare, technology, marine products and tourism. With clients from Alaska to The Netherlands, its roster also includes a number of Sarasota companies such as The Rivolta Group (, a leading boat manufacturer and residential and commercial developer, peerVue (, the nation’s leading healthcare quality improvement and communication system provider; and IPitomy (, which designs and manufacturers IP telephony equipment for businesses.

Grano said the new location was designed to “create an innovative workspace for clients to meet and develop strategic direction and ideas.” The offices, he added, include a conference facility that will be equipped for focus groups and strategic-planning sessions, with closed-circuit technology to link experts from around the country to join in work sessions.

“Our ultimate goal,” he said, “is to create a welcoming environment that is less like an office and more like a retreat. We think that’s appropriate for both our geographical area
and the way people work today.”

Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.