Next-Mark Named Communications Agency of Record by Westfield Malls, Tampa

Communications for Citrus Park, Brandon and Countryside Malls, along with

Westfield, Sarasota properties, to be managed by Sarasota-based firm

Sarasota, Fla., June 19, 2014 – Southwest Florida full-service marketing, communications and business strategy firm Next-Mark, LLC, has been named communications agency of record by Westfield Malls, Tampa. Under the agreement, Next-Mark will provide corporate communications support for Westfield’s Citrus Park and Brandon properties in Hillsborough County and its Countryside Mall in Clearwater. Next-Mark currently oversees public relations and social media for the developer’s two Westfield Sarasota properties.

“We are pleased to partner with Next-Mark in our communications initiatives,” said Westfield, Tampa Marketing Director Dawn Arvidson. “We continue to see new development at our Tampa Bay locations, and our decision to retain Next-Mark ensures our message will be communicated properly in our region.”

“With more than 120 shopping centers, including the new World Trade Center Mall, Westfield is one of the leading retail developers worldwide,” said Joseph Grano, Next-Mark president and founder. “We look forward to working with the Westfield team to promote their unique destinations in the Tampa Bay area.”

About Next-Mark, LLC

Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team takes an transformational marketing communications approach, integrating our experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. A full-service agency, Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Alaska to Sweden, its roster includes industry leaders such as Nuance Communications, LexisNexis, Ascom Wireless, Westfield Malls, The Rivolta Group, Elsevier Health Sciences and Nuance Communications, among many others. For more information, visit their website at

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Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.