Who are you? Who, who, who, who?

Does your web site’s About Us page really answer that question? Oddly enough, many don’t.

As noted in a recent article on Inc.com, though the About Us page is among the most-visited pages on any site, it’s often the weakest, mired in phrases such as “global solutions provider” and “world-class services.” That is, the type of writing that translates to visual white noise and doesn’t work to create relationships.

But you can fix that, as the article notes, by taking an approach that focuses more on your prospects and their needs and supplying facts vs. superlatives. There’s a lot more, but we encourage you to take the time to read the article and take it to heart.

And, of course, we stand ready to deliver an effective web site and an About Us page that gives the right answer when prospects ask, “Who are you?”

After all, they really wanna know.



Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.