With March Madness just getting started I thought that this would be a pretty appropriate topic: Brand Identity and Basketball. I can’t help but think about how the thought process that goes into filing out a bracket can be related to the consumer-decision process across different industries. You’ve got your constant powerhouses in college basketball like Kentucky, UCONN, Duke, UNC, and Syracuse – these are the major Brands of college basketball and regardless of how hot that ‘what state is that again’ school maybe, it’s tough to bet against the big guys.
The automotive industry is notorious for this – for example the new hyundai ellentra is great looking, cheap, reliable and when matched up with luxury models in its class there’s not much that differentiates the two but the price tag, but how many of you would purchase a hyundai? I rest my case.
Even when given all the statistical data showing that the less known team or brand is superior most people would rather go with what or who they know. So let’s start building powerhouse Brands people…
