Don’t Red Light Your Marketing Mix!

I snapped this as I returned to the office earlier this morning. I started thinking about how it relates to a lot of business organizations we deal with on a daily basis – a red light on a clear blue sky. The red light represents a dated marketing mix, resistance to the digital game and reluctancy to step out of their comfort zone – the clear blue sky represents limitless opportunity. FYI – this is a rare moment of philosophical-esoteric-ness, I usually leave this stuff to the designers and creatives but sometimes, when I actually focus on driving (not emailing, texting, facebook-ing and tweeting) I surprise myself with where my mind goes. At Next-Mark, our intuitive approach to marketing gives our clients what they need to get the green light and accelerate into the marketplace.

What does this image say to you? Besides “it’s waaaay too nice to be working today!”

Red Light
Don't Red Light Your Marketing Mix


Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.