Social Media – Not Just for the Young and Restless Anymore

In business, everyone is constantly looking for new markets, searching high and low to find additional audiences to target. But what if the audience you have searched for has been right in front of you the whole time? Well, at least accessible from the computer in front of you.

Social media outreach strategies have been all the rage since the possibility arose to use the sites as targeted marketing tools. Many approaches look to connect with the Digital Age users, or those who have grown up with this communication channel at their fingertips, but what about those who are relatively “old school” when it comes to social media? The market of older adults and seniors is one that has been expanding online, and devising a plan of action about how they can impact your business could be extremely fruitful.

According to statistics gathered by the Pew Internet & American Life Project, there are three you might want to consider when using social media to engage with prospective business.

1.    50 percent of older adults (50-64) and 34 percent of seniors (65+) who use the Internet access some form of social media on a regular basis.

2.    The Baby Boomer generation controls roughly $7 trillion in wealth, making them a viable audience to consider when looking to present your product or service to them.

3.    With the multitude of products and services they come into contact with (healthcare, insurance, legal, etc), there is opportunity to find a niche where your business could plug in.

Bridging the technological gap is easier than ever before with the convenience of constant connectivity. Are you doing everything in your power to prosper from these possibly untapped opportunities?  If not, we can help you create a comprehensive plan for social media marketing across demographics and consumer needs.



Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.