Media Contact: Veronica Pastore

For Immediate Release

SARASOTA, FL (October 2, 2012) – Marketing experts and noted speakers Joseph Grano and Veronica Pastore will present a new seminar, “Big Picture Marketing,” on Friday, November 9, in Sarasota. The comprehensive program will cover the essentials of a smart marketing strategy that combines the best uses of traditional and digital marketing, social media, advertising and media and public relations, among other tactics.

The seminar will be held from 9 a.m. to 5 p.m. in the downtown loft space of Next-Mark, 32 S. Osprey Ave., Suite 203. The cost is $149 per person, which includes lunch. According to Grano, the event “is ideal for everyone from entrepreneurs and business owners to corporate marketing executives.”

Grano is president and founder of Next-Mark, a full-service marketing, business strategy and communications agency, and an accomplished speaker with decades of experience lecturing nationally. “Our goal with this seminar is to leverage our experience to provide marketing insights and information to future business leaders at the local level,” he said. He has tapped Veronica Pastore, a social media expert and speaker, to round out the presentation with the latest in digital marketing technologies, integrated with his review of time-tested marketing strategies.

For more information or to register, call 941.893.3140 or visit

About Joseph Grano
A master strategist, problem solver and thought leader, Grano has a record of success in providing vision and strategic direction to organizations experiencing rapid growth and change. He has more than 20 years of comprehensive marketing, business development and public relations experience, having held key executive management positions in healthcare, technology and financial services. His extensive knowledge of strategic marketing and business development comes from years of managing award-winning corporate marketing and communications departments for private, public and international organizations.

Grano is the founder of Next-Mark, LLC, and co-founder of The Healthcare Marketing Institute. A graduate of the State University of New York at Buffalo, he has an MBA from the F.W. Olin Graduate School of Business at Babson College in Massachusetts. Co-author of “The Healthcare Marketing Professional’s Business Manual,” Grano also serves as an adjunct professor of business at the graduate and undergraduate levels and is a sought-after professional speaker, executive performance coach and facilitator.

About Veronica Pastore
Excelling in innovative marketing, social media campaigns, events and more, Pastore has created exciting promotions for businesses and non-profits including Darwin’s on 4th, Indigenous Restaurant and Planned Parenthood of Southwest and Central Florida.

Known for creating and writing “The Scenestress” column for Creative Loafing and the Sarasota-Herald Tribune, Veronica has worked in media and marketing locally for the past five years, most recently managing the marketing for the 2012 Sarasota Film Festival. Veronica offers a unique network of resources — including local influencers, DJs, models, journalists, photographers, videographers, national experts and more — and is passionate about education, presenting monthly seminars on social media and marketing in the digital era.

About Next-Mark, LLC
Next-Mark was founded in 2005 to help client organizations reach their full potential through marketing success. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team takes an intuitive marketing approach, integrating their experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, retail, environmental, marine products and tourism, among others. With clients from Alaska to The Netherlands, its roster includes industry leaders such as Nuance Communications, The Rivolta Group, LexisNexis, Elsevier Health Sciences and Indyme Solutions, among many others.

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Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.