November Marketing Rumblings Newsletter

Amp Up Your Trade Show Success!

Those veteran marketers among us will recall when we were told that trade shows soon would be things of the past. Everything would be digital and everyone would be comfortable “kicking the tires” online. Didn’t happen.

People still want to be together and have hands-on experiences with products and services. And exhibitors still need to grab – and hold – their attention to make the sale.

At Next-Mark, we do a LOT of trade shows for our clients, and we’ve learned a lot in the process. What does it take to make an effective trade show experience? Here’s a quick look at 10 elements that should stay top-of-mind for trade show beginners and veterans:

10 Key Elements for Effective Trade Shows


Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.