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We know there are many – probably, too many – blogs out there vying for your attention. We hope you subscribe to ours, however, as we regularly provide the latest news, content, and advice in the marketing world that can help propel your business forward.

 

Looks Aren’t Everything (Conversions Are)
Looks aren’t everything: Why your website must look great AND be a conversion machine You can drive thousands, even millions,
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Getting Personal: 15 Lessons Learned in 15 Years
It seems not so long ago that I was at home launching a business while my kids played in another
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12-Step Program for Quitting a Bad Direction Habit
One day, long ago, I was raking leaves next to a busy road in Maine. Yes, there are such things.
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Eight Insights into Successful Digital Marketing in 2020
Roughly 90 percent of U.S. businesses reportedly use social media as a marketing tool. That number is a testament to
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Building and Nurturing High Performance Teams
I recently spoke to the Florida Public Relations Association on “Building and Nurturing High Performance Teams.” In preparation, I polled
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Who Are You? The Importance of Strategic Messaging
We once engaged with a new client whose leaders were among the most enthusiastic and involved professionals we’d ever seen.
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Amplifying Thought Leadership Through Content Curation
This past week I spoke at the Digital Summit Charlotte on “Amplifying Thought Leadership through Content Creation.” I want to share the
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Discover the Power of Marketing Research: An Essential Tool for Business Insight
Marketing research has one primary purpose: to fortify decision-making. Marketing Research should always fit within a larger scheme of strategic
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Using Instagram for Business: 5 Quick Ideas
As a marketer or business owner, you may want ways to utilize Instagram to help build brand awareness and even
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