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Responsible Marketing and Communications: Tips and Insights for the New Now
As professional communicators and marketers, we are working hard to understand what the current situation means to our clients, and
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The Messaging is the Message
Although a lot has changed in our past 15 years in business, some things have remained constant. Among them is
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Next-Mark Wins Two Silver Addy Awards for Creative Excellence
Next-Mark earned two 2020 Silver ADDY Awards at AdFed of the American Advertising Federation. AdFed Suncoast is the Sarasota region’s
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Looks Aren’t Everything (Conversions Are)
Looks aren’t everything: Why your website must look great AND be a conversion machine You can drive thousands, even millions,
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Getting Personal: 15 Lessons Learned in 15 Years
It seems not so long ago that I was at home launching a business while my kids played in another
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12-Step Program for Quitting a Bad Direction Habit
One day, long ago, I was raking leaves next to a busy road in Maine. Yes, there are such things.
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Eight Insights into Successful Digital Marketing in 2020
Roughly 90 percent of U.S. businesses reportedly use social media as a marketing tool. That number is a testament to
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Building and Nurturing High Performance Teams
I recently spoke to the Florida Public Relations Association on “Building and Nurturing High Performance Teams.” In preparation, I polled
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Who Are You? The Importance of Strategic Messaging
We once engaged with a new client whose leaders were among the most enthusiastic and involved professionals we’d ever seen.
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