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We know there are many – probably, too many – blogs out there vying for your attention. We hope you subscribe to ours, however, as we regularly provide the latest news, content, and advice in the marketing world that can help propel your business forward.

 

Responsible Marketing and Communications: Tips and Insights for the New Now
As professional communicators and marketers, we are working hard to understand what the current situation means to our clients, and
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The Messaging is the Message
Although a lot has changed in our past 15 years in business, some things have remained constant. Among them is
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Next-Mark Wins Two Silver Addy Awards for Creative Excellence
Next-Mark earned two 2020 Silver ADDY Awards at AdFed of the American Advertising Federation. AdFed Suncoast is the Sarasota region’s
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Looks Aren’t Everything (Conversions Are)
Looks aren’t everything: Why your website must look great AND be a conversion machine You can drive thousands, even millions,
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Getting Personal: 15 Lessons Learned in 15 Years
It seems not so long ago that I was at home launching a business while my kids played in another
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12-Step Program for Quitting a Bad Direction Habit
One day, long ago, I was raking leaves next to a busy road in Maine. Yes, there are such things.
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Eight Insights into Successful Digital Marketing in 2020
Roughly 90 percent of U.S. businesses reportedly use social media as a marketing tool. That number is a testament to
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Building and Nurturing High Performance Teams
I recently spoke to the Florida Public Relations Association on “Building and Nurturing High Performance Teams.” In preparation, I polled
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Who Are You? The Importance of Strategic Messaging
We once engaged with a new client whose leaders were among the most enthusiastic and involved professionals we’d ever seen.
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