Ever Considered Podcasting as Part of Your Digital Marketing Strategy?
by Travis Cornwell
Have you thought tirelessly about how to enhance your digital marketing efforts? Ever consider launching a podcast? A podcast can provide your business with a tremendous amount of upside potential. When done properly expect not only a great ROI but an increase in your brands’ awareness and additional traffic to your website.
Starting a podcast can be challenging, but it deserves a place in your digital marketing strategy. First, consider what you will need to get started. Whether that be equipment, booking guests, planning out the content, or writing the scripts; you should know what your budget is and go from there. Once those are established, just go for it and have some fun along the way.
When you have successfully launched your podcast keep in mind that it will take time to see results. The three biggest ways to measure the success of your podcast can be the number of subscribers, the number of listens/downloads, and social media engagement (shares, comments, likes, etc.)
Driving Traffic to Your Website
Podcasts are a searchable form of content. Implementing them into your SEO strategy offers your clients a new and exciting form of content other than just a blog post. When your customers see a podcast link, hopefully, they will subscribe. Launching a podcast can help support your current SEO strategy and then help it skyrocket. The more website traffic you attract, the more Google takes notice and helps your algorithm overall. As you build an audience and attract more website traffic, you’ll soon turn those visitors into paying customers.
Building Your Brand
Sharing your podcasts on multiple channels allows you to build up your brand awareness. The more often people see your company name online, the better. With every episode they listen to, they pique more interest in your brand. Which builds loyalty and trust for your consumers.
Consistency is Key
Make sure you stick to a plan and be consistent with the process. Regular content provides a way to keep people connected with your brand. If you are consistent, over time you will build more awareness around your brand. Which will, in turn, result in more profit. Make sure you continue to measure your growth and make changes if necessary. If it’s not broken though, don’t fix it. As you make more and more episodes, compare and contrast your website traffic before the launch and after. An audience that regularly listens to your show will continue to come back to your website. This leads to increased revenue overall.