Blog

BLOG

microphone

We know there are many – probably, too many – blogs out there vying for your attention. We hope you subscribe to ours, however, as we regularly provide the latest news, content, and advice in the marketing world that can help propel your business forward.

 

Platform for a Sturdy Brand
According to Steve Tobak, writer of How To Build Powerful Brand, to build a strong, long lasting brand you must
Blog Blog
In a recent speech, I urged caution – or at least contemplation – before launching something as demanding as a
Is it time to consider a Marketing Communications Audit?
As marketing organizations struggle to better understand and justify their role and purpose, there are a limited amount of tools
Oh, Please, Please, Please
In my last blog, I talked about content management and my personal theory – nay, heart’s desire – that the
Seven Most Amateur Mistakes Made in Public Relations
Are your public relations skills not as accurate as you would like? Listed are seven common mistakes made in the
Surprise!
Today, I had an opportunity to speak before the Central West Coast Chapter of the Florida Public Relations Association, which,
Young People, Old Problems
Something appears to be missing in marketing to 20-somethings. And that something is empathy. For many years, they were the
Ten Simple Lessons to Marketing Success
In a word, Marketing is Dynamic!  Marketing is full of life and there is little room for marketing activities that
Three Prevailing Marketing Communications Themes in a "New" Economy
In this "new" economy,  these marketing communications themes continue to trend on a routine basis: “Thought Leadership” – Are you