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In a recent speech, I urged caution – or at least contemplation – before launching something as demanding as a

As marketing organizations struggle to better understand and justify their role and purpose, there are a limited amount of tools

In my last blog, I talked about content management and my personal theory – nay, heart’s desire – that the

Are your public relations skills not as accurate as you would like? Listed are seven common mistakes made in the

Today, I had an opportunity to speak before the Central West Coast Chapter of the Florida Public Relations Association, which,

Something appears to be missing in marketing to 20-somethings. And that something is empathy. For many years, they were the

In a word, Marketing is Dynamic!  Marketing is full of life and there is little room for marketing activities that

In this "new" economy,  these marketing communications themes continue to trend on a routine basis: “Thought Leadership” – Are you

For truly effective business writing, your message should be formed with clear and simple words that can be understood immediately