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Brand Identity and Basketball
With March Madness just getting started I thought that this would be a pretty appropriate topic: Brand Identity and Basketball.
Bubbles and Bonbons
Last month, I was asked to do an on-line video testimonial for the “champagne and chocolate facial” at a local
Proud to be a Sarasotan
As premiere sponsors of the Sarasota Film Festival, we at Next-Mark are excited to support what is, at its core,
Best. Social. Media. Advice. Ever.
An article in the March issue of Entrepreneur magazine, as well as a recent “Dilbert” cartoon, addressed the inadvisability of tippling
And the Oscar goes to..
I had the distinct pleasure of seeing Tom Sherak, President of the Academy of Motion Picture Arts & Sciences speak
Don't Red Light Your Marketing Mix!
I snapped this as I returned to the office earlier this morning. I started thinking about how it relates to
Marketing Rumblings - February 2012
Click to view the latest edition of Marketing Rumblings!  
Blogging without Slogging
Last year, I started a (hopefully) humorous blog about my misadventures in genealogy. For me, it serves many purposes. First,
HIMSS 2012 After thoughts . . .
Just getting back from HIMSS 2012.  I have been attending this event since 2000.  It’s clear that companies in the