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We know there are many – probably, too many – blogs out there vying for your attention. We hope you subscribe to ours, however, as we regularly provide the latest news, content, and advice in the marketing world that can help propel your business forward.

 

Who Are You? The Importance of Strategic Messaging
We once engaged with a new client whose leaders were among the most enthusiastic and involved professionals we’d ever seen.
Amplifying Thought Leadership Through Content Curation
This past week I spoke at the Digital Summit Charlotte on “Amplifying Thought Leadership through Content Creation.” I want to share the
Discover the Power of Marketing Research: An Essential Tool for Business Insight
Marketing research has one primary purpose: to fortify decision-making. Marketing Research should always fit within a larger scheme of strategic
Using Instagram for Business: 5 Quick Ideas
As a marketer or business owner, you may want ways to utilize Instagram to help build brand awareness and even
Communicate stories that move your brand forward with video
Essential Elements for making more effective videos Whether it’s online, corporate, YouTube, a trade show booth or kiosk—whatever the device—your
Win, Place, or Show: Using Horse Sense in Google Ads Bidding
In horse racing, there are three so-called straight bets. Win means you just absolutely know that a particular horse will
Demand Generation: Building Better—and more—Customers
Demand generation offers a powerful model for coordinating marketing and sales efforts to attract and win more business. In a
10 Tenets of Productive Client Relationships
No matter what your business, the basics of quality client relations are the same. Admittedly, these are not necessarily novel
Strategic marketing through community relations
Community relations is more than simply sponsoring a race or volunteering a leader for a board member position. It’s a