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We know there are many – probably, too many – blogs out there vying for your attention. We hope you subscribe to ours, however, as we regularly provide the latest news, content, and advice in the marketing world that can help propel your business forward.

 

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Ten Tips Towards Effective Email Marketing
This post is part 2 of a 2-part series on email marketing best practices. This week, we present ten tips
Writer: Edit Thyself
  Years ago, I was writing the script for a meeting that included the Deputy Secretary of the Treasury, or
Of Markets and Marketing
  On May 9, pollster and columnist Michael Barone used the example of higher education’s bubble bursting to show the market’s natural
Email Marketing is Alive and Well, but is it Effective?
This post is part 1 of a 2-part series on email marketing best practices. This week, we’re focusing on the
Next-Mark Wins Image Award for Nuance Destination: Best Campaign
The Next-Mark team was recently award an Image Award of Distinction for Promotional Marketing by the Florida Public Relations Association
Content Marketing is Afoot in Australia – Four Lessons from Football
  Since my invitation to the Content Marketing World meeting in Sydney apparently got lost in the mail, I’m attending
Nine Steps for PR Success: Back to Basics
The Public Relations landscape may have changed drastically over the past couple of years, but the basics remain the same. 
Buyer Personas Help Brands Create Content That Matters
It’s easy to get caught up in the hub bub surrounding content marketing. But, before you start churning out content,