Digital advertising is the process of promoting content on the internet to reach consumers.  This includes all types of online ads, including Google, Facebook and Amazon, encompassing about 60% of all digital advertising spent on the internet. 

So, where do these advertisements show up?  Sponsored content appears on social media in the news feed because this is where the user spends most of their time.  On Google, ads appear in the Google search results and are the first websites displayed to the user, showing text or video ads.  Video platforms like YouTube often preview ads before playing video content.

These platforms and more are a very appealing way to reach a broad audience of potential customers.  By leveraging this relatively inexpensive advertising method, businesses can reach thousands of people with a very reasonable budget. In fact, digital advertising is 3-4 times cheaper than traditional advertising such as print, billboards or mailers.

Besides being more cost-efficient than other types of media, digital advertising is trackable and targeted.  Because of the wide range of data available on the internet, we are able to hone-in on demographics that represent age, gender, household income or geographic location.  No other medium streamlines your audience to this extent allowing you to get the most out of your budget. Other outlets like print or radio do not allow you to know exactly who saw your product.  Neither can you potentially go back and target these same people again.

Digital advertising is also measurable and scalable.  You can monitor and collect the number of clicks, impressions and exactly how much you spent. Traditional media leaves a lot of guesswork.  With digital, all metrics can be tracked in real-time.  If an ad isn’t performing, take it down and feed the remaining budget into an ad that is seeing better results. This method gives the user more control and allows them to test different campaigns to ensure they are getting the highest possible ROI. 

Ready to make this happen but need help getting started?  There are countless online resources where you can learn how to make effective digital advertising campaigns.  Many helpful blogs and videos feature tutorials on how to set up these ads and get started.  Additionally, if you’re ready to get started right away with the help of digital marketing experts, you could chat with other professionals or hire an agency like ours.  Either way, the future is bright for anyone who does digital advertising right.

Traditionally, sales and marketing have been treated as two separate disciplines, causing both to operate in their own separate silos. Today, however, we know these departments are extensions of each other, and these silos are causing brands to miss out on serious leads and opportunities.

Customers have dramatically shifted their expectations. They now expect personalized, connected and cohesive experiences, and insist that each channel in the customer journey bring them the same high-level experience.

So, what does this mean? It means that, in order to create these unique customer experiences, sales and marketing must work together. And they need the technology to do so.

A tried-and-true way to do this is to use an all-in-one software solution that can unify and foster collaboration between. the two functions, breaking down those silos so brands can deliver the experiences customers have come to expect.

And we have just the one in mind – Salesforce.

Here are a few reasons why we recommend Salesforce for fostering collaboration across Marketing and Sales:

  1. When sales and marketing are connected on a single platform such as Salesforce, they provide access to a single view of the customer.

We emphasized how important it is for brands to deliver a cohesive, connected brand experience for customers. And if there’s one thing Salesforce does well, it’s put the customer at the center of everything, allowing your company to integrate data from anywhere, so you receive a complete  360 degree view of each and every customer.

  1. Salesforce provides end-to-end analytics to measure campaign ROI and performance, supporting customer retention and finely honed marketing initiatives.

Perhaps you’ve heard the phrase “the numbers don’t lie.” This is why taking a data-driven approach to your sales and marketing efforts is critical to developing effective campaigns.

Whether it be a direct mail program, email campaign, webinar or other initiative, Salesforce allows you to measure individual campaign performance, track where leads are emanating and measure ROI so your marketing and sales teams can easily see what’s working and what needs to be refined.

  1. That platform enables a collaboration layer, so teams across the business can share files and comments and engage more precisely on individual customers and prospects.

Think about your favorite band. One of the main reasons you like them is the way they use their instruments to create a unique, but interconnected sound, right? But imagine if the band all played in a different key. They wouldn’t sound harmonious, let alone get into a groove. The same holds true for sales and marketing teams that can’t efficiently communicate.

Salesforce has tools that allow teams such as Sales and Marketing to communicate harmoniously and share information. You can collaborate on sales opportunities and act on critical updates wherever you are to make the most of every moment.

  1. Salesforce easily automates business processes. As soon as a function completes a task, a notification is automatically created for the next function to pick it up. And because they’re completed on the same platform, the next person has all historical data.

Automation tools are one of the tools that make it such a powerful platform. Other than the obvious reasons of saving time and increasing productivity, Salesforce automation tools allow the customer to see the same brand experience across all your teams.

Salesforce automation can automatically trigger relevant content and messaging at scale based on your central hub of customer data, allowing you to convert prospects into lifelong brand advocates.

We understand all this may sound a bit complicated, especially if you don’t have the resources or prior knowledge to put these software systems into place. But it doesn’t have to be, and that’s where we can help.

Next-Mark is now a Salesforce Certified Partner. So we’re fully equipped to audit all your current sales and marketing systems and put new systems into place so your marketing and sales departments can collaborate efficiently and easily.

That means no more silos and a better brand experience for the customer.

Visit to learn more.

Marketing today moves at the speed of technology and changes as it does. Thus, it’s no longer enough to keep up with where eyes and ears are going and what they want to see and hear; it’s a matter of staying ahead of a rapidly moving curve.

As we look to a New Year, here are some trends we’re seeing and recommendations for how to use them to your best advantage in the unique environment of 2021.

1. Keep in mind that many businesses continue to work virtually
 due to the pandemic and a number of them are considering making it a permanent change. This makes on-line communication more important than ever. Factor into that an increased dependence on social media to remain in touch in a socially distanced world, and you can see the bond that can be created with your audiences when your marketing plan includes on-line marketing targeted by platform and users.

2. Strategic messaging, in general, never has been more important.
 If you have a solid messaging plan, now is the time to fine tune it to reflect who you are in 2021 and what you want to say to your audiences. If you don’t have a common “song sheet” that is used organization-wide, creating one should be Marketing Job One in the New Year.

3. Content continues its reign as monarch of consumer engagement. A key to creating content that customers and prospects will seek out is not looking at what you have to offer but, rather, how what you have can help them. It’s an outward look that companies of all sizes are using to their advantage, becoming a trusted source of information and building relationships. Thus, content marketing is a core piece of any marketing plan.

4. On the process side, customer relationship management (CRM) remains a critical component in converting prospects to customers and retaining them once you get them. By enabling documentation, management and analysis of the entire engagement process and client lifecycle, applications such as Salesforce and HubSpot facilitate more personalized, and productive, outreach and relationships.

5. Creativity is the oxygen in marketing. In 2021, it will be important to evaluate how your organization is standing out in the blur of competition and to become a true steward of your brand. This involves taking creativity to the next level in all media and choosing the right partner to help you do it.

6. Be aware of digital trends and look at your advertising spend within the digital context. 
This is a fast-moving train that you’ll want to be sure you’re safely aboard. Digital ad spending already is greater than traditional ad spending in the United States and, according to eMarketer research, it is expected to exceed two-thirds of total media spending by 2023.

7. Your website is the gateway to your presence and should be an important part of your strategy. Too many companies create a site and leave it to languish, with an occasional blog to show they’re still in business. In 2021, look at strengthening your online brand messaging, perhaps updating the site’s look and assuring back-end operations make access easy and fluid. And, of course, Search Engine Optimization remains essential in increasing the quantity and quality of traffic to your website through organic search engine results.

8. We’ve said it before and may say it evermore: Video rules. n fact, according to a recent Cisco study, by 2021, 82% of consumer internet traffic will be video. Why? Because it’s the easiest, fastest and most enjoyable way to receive information for most of us. The best part is that it can be done on any budget – from the magnitude of a full production to a quick animation – and still make an impact.

9. Speaking of impact, consider the power of the Millennials, our nation’s largest generation group. Research has shown that they rely heavily on peer recommendations for buying decisions and those peers include online influencers. This represents a sea of change from companies creating personas to push product to individuals who have created their own online spheres of influence and can be powerful brand champions.

10. And, finally, don’t fear business as usual. Though parts of our lives and commerce are, or seem to be, in pause mode, it’s important for companies to press the “play” button and prepare for their next phase of operations and growth.

We wish you all good things in the coming year and stand ready to help you strengthen your brand and business in 2021 and beyond.

New Services for New Challenges 
We want to share some exciting news: Next-Mark is now a Salesforce Certified Partner – now serving clients throughout the US and becoming the first Salesforce Partner based in Sarasota, Florida.

This connection, with the world’s No. 1 customer relationship management (CRM) platform, will enable us to not only help clients implement this powerful tool but to also use it to its full potential.

The current climate has forced businesses to rethink how they engage with their customers and reassess how they get work done – all at a distance. As a Salesforce Certified Partner, we can help clients close the gap, driving digital transformation while simplifying the process to promote success even in disruptive and highly competitive markets.

Our full range of Salesforce solutions includes:
·      Quick Start Implementations

·      Full Scale Marketing Cloud, Pardot, HealthCloud and SalesCloud Implementations

·      Existing Environment Audits

·      Salesforce Managed Services

·      Lead Generation Optimization

Significantly, this certification enables us to connect our core competency of content creation with robust digital strategy, enabling client marketing and sales departments to communicate effectively with customers, prospects and each other. This means that even in the most challenging times, organizations can enhance outreach and grow their businesses. Learn more here or give us a call to get started at 941.544.2765.

One day, long ago, I was raking leaves next to a busy road in Maine. Yes, there are such things. A car stopped, and the passenger asked me how to get to a certain park. I gave them such clear and concise directions that pride welled up in me as they disappeared down the road. Then it occurred to me that I had given them excellent directions, but to the wrong park. What’s worse, they would need to drive right past me again to get to the right park. So, as I figured how long it would take them to drive back to where I was, I stopped raking and hid inside the house.

In marketing, it’s rare to give your agency’s team members direction that is exactly opposite to what they need. But even the best marketing managers or directors find themselves giving direction that can almost do more harm than good. To help you help someone else (who definitely isn’t you) give better direction in creative projects, here are twelve quick steps.

1. Relax

Relax! Of course you don’t have time to relax when a big, threatening deadline is looking over your shoulder. But you also won’t have the time—or budget—for later corrections caused by giving vague or ambiguous direction right now.

2. Read

Take the time to review any materials being used as background or input for the new creative project. Missing key elements now will likely be harder to fix later on. Don’t just read the current version of the project; also read the overall project direction and guidelines occasionally to make sure you’re still on track.

3. Timing is Everything

If you’re responsible for setting delivery deadlines, be realistic. Whether your team is in-house or an outside agency, everyone is juggling multiple projects and deadlines already. So, setting an unrealistically short deadline is often counterproductive. When unnecessary time pressure takes over, that’s when mistakes get made.

4. Think CTA

Including an effective call to action (CTA) is just good marketing. Using the CTA as a focus will help you produce more effective direction, because it’s harder to stray from precision when you know exactly what you want your reader/viewer/prospect/customer to do next.

5. Get Your Specs On

Whether the end product is digital, video, print, radio, or whatever, it will need to follow all necessary specifications. Designers, for example, will need the exact dimensions of the image size and restrictions on file size. For copy, it’s normally word count. Every organization should have a brand guide that specifies proper usage of logos and colors in all applications, too.

6. Include Everything

They say editing is the hardest part of writing, but this step is actually about including all the elements required for the project. Little will frazzle a designer more, for instance, than adding an image or logo element they’ll need to include in the design after they’re already halfway finished. It’s similar for writing copy, too. In short, try to get everything to the project team at once, before they get started.

7. Copy That

Provide clean copy whenever possible. True, adding comments and marking up copy changes within a PDF can be expedient. And placing the comment exactly where the change needs to happen, that’s a good thing. But providing clean copy in a separate document is still the best way to make sure nothing gets lost in translation. After all, it’s very easy to miss or misunderstand copy changes when they’re embedded in comment blocks instead.

8. Mark it Up

I just gave some love to marking up PDFs for a reason. Whether you use Acrobat, Preview, or another tool to proof and indicate necessary changes—or use the “Track Changes” within Word—aim for clarity in your markups. Having marked-up versions along with clean-copy versions will make it much easier to backtrack at any point, if necessary.

9. Re-read

Sorry, just when you’d started forgiving me for asking you to read project materials more thoroughly, here I am asking you again. But investing a bit more of that time you don’t have will pay project dividends. Be empathetic and as much of a mind reader as possible: if there’s anything that might still be unclear when a project is approaching perfection, now’s the time to fix it.

10. Version Control

Software companies learned long ago that being very specific about versions—though painstaking—would help avoid confusion in the long run. For example, MacOS Catalina is actually Version 10.15.2 (19C57). Establish and stick to a straightforward system for tracking versions as changes are made. This holds true for copy and artwork.

11. Finally FINAL

As much as possible, avoid including the word “final” in the names of project files. This is extremely tempting, and much too common. By the way, capitalizing “FINAL” never prevents making changes later, either. It’s all about version control, so if you’re not using a meta-tag or filing system to identify status later on, at least use meaningful terms such as “print ready” or “with so-and-so’s markups” to distinguish among the many iterations you and your project team have created. As with version control, the goal is to avoid confusion for now and for later.

12. Distribute Wisely

Just as important as the specific direction is how it’s communicated to the project team. Take care to avoid ambiguity regarding who needs to do what. So, if you’re copying several people at once, parse the tasks and call out the team member responsible, in order to make it extra clear.

There are certainly worse habits to kick that giving less-than-perfect direction. But you (I mean your friend) will be pleasantly surprised by the improvements that can be made to creative marketing projects by following these steps.

As a marketer or business owner, you may want ways to utilize Instagram to help build brand awareness and even bring traffic to your website. Converting from a personal account to a business account on Instagram can give you more options to work with. Here are just a few:

1. Insights

Insights are analytics about your Instagram posts, including number of impressions, reach, and what actions followers took when they saw the post. By doing this, you can increase your awareness of how your followers engage with your posts. It will also show you what percentage of the accounts you reached weren’t already following you, along with some basic demographic info.

2. Boosting

Boosting on Instagram is a form of paid advertising, similar to Google Ads or Facebook Ads. When you create a new post, Instagram will prompt you with a “Promote” button. You can also go back to older posts and do the same thing. There are many options for targeting the audience you want to reach and setting daily and campaign budget limits. By the way, a Facebook account is needed to pay for Instagram boosting, as there’s not a place to pay for advertising on Instagram.

3. Ads

Beyond boosting posts, businesses can also advertise using a variety of ad formats, from photos to stories to videos and more. The place to start creating an ad is in Facebook’s Ads Manager. You have many options for having your ads run on Instagram, Facebook, and elsewhere. You can even pick and choose where you want the ads to appear within the various social platforms.

4. Stories

One of the most widely used features on Instagram is stories. They appear at the top of the follower’s Instagram feed, are limited to 15 seconds as videos, and disappear after 24 hours. A business account isn’t needed to utilize stories, but it is required to add the swipe up feature to the mix. Statistics show that about one third of viewed stories are posted by businesses. Stories can be very engaging and provide a quick way for followers and potential customers to learn more about your business.

5. Swipe Up

Instagram’s swipe up feature provides your followers with an easy way to get to your website via a link on your Instagram stories. Many businesses use this to link to a specific product page or promotion. This feature can be accessed on your business account by clicking the link icon. The catch is that you must have 10,000 followers to get this feature!

In order to gain access to these Instagram features, you will need to switch from a personal account to a business account. First, make sure you have a Facebook page set up for your business. Then, go to settings in the mobile Instagram app and go to Account. At the bottom of the screen, click on the link for “Switch to Professional Account,” then follow the process. There is no fee for a professional Instagram account.

By switching to a business account and using these features, you should be able to increase the number of people who follow you on Instagram and give them more ways to interact with your business.

At Next-Mark, we help clients develop powerful videos, taking them from concept to completion and beyond. If you’d like help creating videos that work effectively as strategic content, please give us a call at 941.544.2765 or email us to get in touch. For more information about all of our capabilities, view our Online LookBook.

Essential Elements for making more effective videos

Whether it’s online, corporate, YouTube, a trade show booth or kiosk—whatever the device—your company should be using videos to further its cause. For business, videos can take many forms and serve a wide range of purposes. Live action, motion graphics, interviews, whiteboard animation, voiceover, and music can be used to communicate stories that move your brand forward with video.

Here are 10 tips to help your business develop more effective videos, ones that will function as valuable strategic content.
  1. Be Strategic!

As with anything in business, starting from a strategic standpoint will always pay dividends. Some videos will need to sell a vision, others must explain a product concept or teach essential skills. Still others will leverage capturing live events in a way that can be shared and extended to maximize their value. Always start with a clear idea about what each video is supposed to accomplish.

  1. Tell Your Story with an Impactful Script

It’s all about the story, and writing the script professionally is the all-important stage when the story really starts to take shape. All the elements—words, sounds, motion graphics, animation—must be ordered and presented in a way that effectively communicates what the finished video will be. Next step: storyboarding.

  1. Create a Storyboard that Visually Embodies Your Message

Videos are built one sequence at a time, and the best (and most cost-effective) way to visualize the whole story is through a storyboard. Walt Disney Studios developed the concept in the 1930s to help bring its ground-breaking animation work to life. Storyboarding is just as important for live-action and explainer videos, as it forms an important bridge between the script and the screen.

  1. Let Your Sound Choices Resonate

Sound must be an integral part of every video. Choose music, voiceover, and any other sound sources based on how to best tell the story and stay true to your brand. Also, though we’re about a hundred years into the sound era for film, many viewers still watch video on mobile or desktop without the audio turned on. Consider adding closed captions during the editing stage. Plan ahead, though. Captions should be handled during the scripting phase as well.

  1. Minimize Text to Maximize Impact 

Viewers of news programs have become used to a deliberate overload of text elements on screen. In most cases, this is the exact opposite of the approach to take when producing a video for business. Viewers process images and infographics much more quickly than they do text, so keep text to a minimum and make sure that every bit of text earns its keep by delivering or at least reinforcing your key messages.

  1. Leverage Infographics for Dynamic Content

If any part of your video needs to convey data, use infographics, never simple numbers. From a two-colored pie chart to stylized people and objects that move and change, your video will communicate with more clarity and power with infographics. By the way, as a client, you won’t need to supply the infographics; your agency will create them for you.

  1. Let Video Empower Your Brand

Of course, every aspect of the video should follow brand standards regarding use of logos, fonts, and other design elements. Not so obvious, but just as important to consider: the new video will become part of your brand. Make sure that it has the correct tone and production values it needs to fit in.

  1. Time is Everything

That’s not a typo. Timing is important, too, but the point here is to keep it short—but not always. YouTube considers four minutes as the limit for a “short” video. Shorter videos are more likely to be shared, too. But never rush a story. If the script runs longer because you’re covering lots of territory or the topic is complex, then the length of the video will have to stretch as well.

  1. Parse it Out

You can increase the value and ROI of every one of your videos by planning them to be parsed later on. Modular videos can be repurposed for kiosks, trade show exhibits, and social media. For training videos, for example, consider breaking a longer video into several smaller ones, each with a step or two in the process. Take advantage of the video platforms’ playlists to organize the videos for viewers.

  1. Power Up Your CTA (Call to Action) 

In most cases, you will want your video to inspire viewers to take action. This can take the form of a call, a visit to a website, or sharing the video on social media. There are even ways to add interactivity such as polls or quizzes to your videos. Especially for longer videos, include a call to action well before the end. It’s related to the old sales warning to “never talk past the close.” If the viewer has already grasped the value of your video’s message, they should have the option to take the next step already.

At Next-Mark, we help clients develop powerful videos, taking them from concept to completion and beyond. If you’d like help creating videos that work effectively as strategic content, please give us a call at 941.544.2765 or email us to get in touch. For more information about all of our capabilities, view our Online LookBook.


Since 2005, we have helped our clients solve their most challenging business problems and create meaningful conversations about their brands through powerful marketing communications solutions. We pursue the latest digital tools and internet marketing trends to strategically position our clients for sustained growth. And with every piece of content, we curate, and each creative asset we develop – our clients’ stories become our own.

Planning is critical in any business. In marketing, it’s also important to have the right tools in place to transform plans into a solid strategy with tactics that propel your business forward. So, as we look at trends driving marketing communications in 2019, keep your own toolbox in mind, tossing the now obsolete and adding new devices.

1. Refreshing Your Brand: Self-Evaluation

One of the key ways we serve our clients is by helping them to understand their brand – as it was, is and should be. While we’ve been doing this for years, experts report that this concept is taking a stronger hold recently, especially in the B2B realm. The process involves creating or re-evaluating the core brand promise and developing a messaging strategy that demonstrates what that company is today. It’s an inward look at what the rest of the world sees and, from our experience, it can be quite eye-opening.

2. Marketing in the Palm of Your Hand Social Media Still Reigns

Social networking apps have become one of marketing’s most powerful forms of outreach for both content and advertising. Offering a fast track to customer engagement and brand loyalty, apps like Instagram also promise an attractive ROI. Though a simple process, presence on these networks does require a high degree of creativity to draw attention, maintain contact and engage with followers. Strategic planning to grow a profile’s following is also a necessity. In 2019, we can expect to see newer apps like Vero burst onto the scene and potentially dethrone some of the powerhouse social media mediums that have dominated the market this year.

3. Embracing Influencer Marketing: Authenticity is a Priority

Social media is by far the most popular channel for Influencer Marketing, which entails building relationships with others who can connect you to your target market. An influencer is simply someone who has a large following on social media and other digital platforms, and can affect the purchasing decisions of their fans. Seen to be a perfect tool for today’s ad-weary consumers, Influencer Marketing can add authenticity to brand communications and strategy. We predict that companies in the New Year will focus less on simply the number of followers an influencer has, and more on whether the individual is a good fit for the brand and campaign. Veracity will always be valued be social media consumers.

4. Focusing on The Few: Account-Based Marketing

Account-Based Marketing concentrates resources and effort on a limited set of carefully chosen target accounts, and has brought a personal touch to business-to-business (B2B) marketing. Based on the needs of each individual prospect or customer in that set, Account-Based Marketing drives customized campaigns designed to speak specifically to them. Admittedly, it’s harder than sending a blast email. However, reports show that nearly 85 percent of marketers measuring ROI say that Account-Based Marketing outperforms other marketing spends – and 50 percent say the difference is significant.

5. Seeing is Believing: Video Will Continue to Grow and Flourish

Video content, which currently makes up 75 percent of internet traffic, is expected to grow to a whopping 82 percent by 2021, according to Cisco’s annual Visual Network Index forecast. A powerful tool in story telling, motivating, entertaining and relationship building, video is poised to continue dominating digital marketing. Here, again and of course, creativity is essential, as the point isn’t just to sell but to create bonds that last.

What Else is on the Horizon? 

While we’ll stop here, there are few other things to put on your “watch” list as 2019 brings another year of business opportunity.

  • Continue High-Quality Content: Having the information customers/prospects need builds trust and relationships.
  • Know Your Audience(s): Despite the power of individual transmission outlets, you still have to deliver information the way they want to receive it.
  • Think Strategically: You have the content and the means to convey it, but it will go nowhere without a strategy behind it.
  • Make Contact: Technology and automation are wonderful things, but they can’t build relationships as strong as those forged with a personal touch.

In recent years, a new form of marketing has emerged on the scene – influencer marketing. This is defined as the practice of building relationships with people who can then build relationships for you. Social media platforms such as YouTube, Instagram, and Facebook have helped develop and enable the success of influencer marketing. This blog explores the topic of influencer marketing and how it is impacting the marketing landscape.

In order to truly understand influencer marketing, we must first clearly define what an “influencer” is. An influencer is someone who has a strong connection with his or her audience. Influencers include: industry experts, bloggers, and micro influencers. Unlike celebrities, influencers are everywhere – they can be anyone. What makes influencers “influential” is their large following on social media and other digital platforms.

A large following gives influencers the power to affect the purchase decisions of others because of their knowledge, connection, or relationship with their audience. Influencers affect purchase decisions because consumers nowadays crave a more personal and authentic voice. Consumers are constantly bombarded with advertisements, and as a result, they feel more inclined to trust product and service reviews from influencers as they only promote products they feel strongly about. Since influencers have an authentic voice and the power to affect purchase decisions, brands are quickly turning to influencers in order to have them promote their products or services.

If your company does decide to use influencer marketing to promote its product or service, it’s important to remember to set goals. Also keep in mind influencer marketing doesn’t necessarily increase sales; it’s more about increasing public awareness and generating buzz around your brand. This is why it’s important to research and identify the kind of influencers a target audience listens to. It’s also important to note where people are connecting with influencers. Currently, Instagram seems to be the most popular platform for influencer marketing, as about 92% of influencers use Instagram as their number one platform. However, just because Instagram is at the top of list doesn’t mean brands should ignore influencers on other platforms. Each platform has its own niche audience it caters to.

The popularity of influencer marketing is quickly rising; big brands like Dove and Olay have used influencers to help launch comprehensive advertising campaigns. In such a competitive advertising market, it’s important not to over-saturate consumers with influencer advertisements. Influencers can help brands become more personable, as long as there is authenticity in what is being reviewed or promoted. A successful influencer campaign is about creating an authentic voice by finding the right platform and finding the right influencers.

Influencers have helped revolutionize advertising and marketing into something more authentic and personable. Influencer marketing may be a fairly new concept, but as social media and other digital platforms create more ways for influencers to reach their audiences, the demand in influencer marketing will only continue to increase.  The partnership between brands and influencers has definitely become a forced to be reckoned with.