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Roughly 90 percent of U.S. businesses reportedly use social media as a marketing tool. That number is a testament to

I recently spoke to the Florida Public Relations Association on “Building and Nurturing High Performance Teams.” In preparation, I polled

We once engaged with a new client whose leaders were among the most enthusiastic and involved professionals we’d ever seen.

This past week I spoke at the Digital Summit Charlotte on “Amplifying Thought Leadership through Content Creation.” I want to share the

Marketing research has one primary purpose: to fortify decision-making. Marketing Research should always fit within a larger scheme of strategic

As a marketer or business owner, you may want ways to utilize Instagram to help build brand awareness and even

Essential Elements for making more effective videos Whether it’s online, corporate, YouTube, a trade show booth or kiosk—whatever the device—your

In horse racing, there are three so-called straight bets. Win means you just absolutely know that a particular horse will

Demand generation offers a powerful model for coordinating marketing and sales efforts to attract and win more business. In a